Hi Scribe, thanks your input on this! Kelly and I are in the process of revamping our marketing including our elevator pitch description of the game (which should be 1-2 sentences).The elevator pitch should answer two questions:
- What is this game about/What should player expect? (ex: genre cross)
- What makes it unique/compelling/interesting?
So, we started by trying to identify what Summoners Fate is - a blend of three genres (tactical strategy, RPG, CCG) and then started discussing some of the items that make it unique (diversity: over 200 characters, 400+ cards to choose from, cross-platform multiplayer, accessibility, fast battles).
Kelly quite astutely pointed out that my initial attempts to describe the game was far too verbose and too dry sounding (ex: top-down, turn-based tactical that blends RPG and CCG elements with rogue-like procedurally generated single player campaign and cross platform multiplayer). Similarly, things I thought were unique/compelling about the game didn't actually hit on the real need of the player. For example, it doesn't matter if the game is multiplayer or accessible if you're not sold on the game's concept. So, what's really the most important thing about Summoners Fate and the reason players will find it interesting?
We landed on "defeat your opponent creatively"
as the core motivator of the game. We give players the means to achieve victory in fun and creative ways, such as hurling a squirrel for maximum impact, deploying well groomed time traveling rats, or mind bending your opponent to the brink of madness!
To that end, here are two contenders for our new elevator pitch. Feedback welcome and encouraged!
1) Summoners Fate is a deck builder game with tactical combat thatís about defeating your opponent in the most creative way possible. Determine the destiny of hundreds of diverse characters by choosing the right cards, team members and paths to explore.
2) Defeat your opponent in the most creative way possible in tactical combat deck builder game Summoners Fate! Determine the destiny of hundreds of diverse characters by choosing the right cards, team members and paths to explore.